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Osgood and Shramm Model Osgood and Schramm Model Osgood and Schramm envisioned communication as a circular process which has beginning and or end. Hence their model is called Circular Model. In their view, sender and receiver are interchangeable positions and though not specifically mentioned, feedback is an essential component of this model. Such models have been in use for a considerable time, e. the Shannon- Weaver model ( Shannon, 1948) ; the Osgood and Schramm model ( Schramm, 1954) ; The Speech Chain ( Denes and Pinson, 1993). At their most basic, transmission models consist of three parts:.
osgood and schramm reference sheet
Concept: Osgood & Schramm model of communication. Wilbur Schramm and Charles Osgood developed a model to show how communication works between 2 or few people. This model does not identify a source and receiver like other traditional models.